Random Grievances

Starts Very Early in Life.

Brick by Parashuram Yadav on face.
Right hand fingers dislocated by Avinash Kumar Sharma.
(Avinash eventually went on to fool around with Haripriya)
Dharward accident.


Trip to hillock by Chandrashekhar. Ended with rickshaw accident
in rain where I skidded along with Amar.

2014 – Bike accelerator hit by bike on NICE Road at high speed.
Finger injured.

Coconut shells on road on dark road near Uttarhalli, near chat stall.

Autorickshaw in middle of road, next to bright light done so that I will the auto.

Lalbagh hit by thorny bush branch in early morning.

Tripping near garbage bin on R.V road which houses Vijaya PU College.

Made to cross road on M.G Road, slippery mud near domino’s.

Did not slip but slipper got stuck, remember the bait of the guy who
stood to attract you there and the rush in to traffic.

Toilet in RC College where there was water on the floor.

Damaging my car Maruti 800 radiator on day of IoT show in India.

Delay of my russian studies, conflict in mind over whether to go or not.

Nin Amman – 3 Times.

Following me all around since December 2012-2016.

Random Quotes

Destiny is no matter of chance. It is a matter of choice.
It is not a thing to be waited for, it is a thing to be achieved.”
– William Jennings Bryan

A Dream doesn’t become reality through magic ;
it takes sweat, determination and hard work”
– Colin Powell

Every ceiling, when reached, becomes a floor, upon which one
walks as a matter of course and prescriptive right.”
– Aldous Huxley

Growth Hacking Your Content Marketing – 20 Ideas in 20 min

So what is growth hacking ? A process of rapid experimentation. Increasing the number of users for a specific product.

  1. Blog about customers pain point.
  2. Use Calls to action in specific posts.
  3. Hook the reader with emotion. Ex – Learn How to stand up to your boss.
  4. Try at least 3 headlines per post / email.
  5. Use images.
  6. Don’t sell
  7. Tell a great story.
  8. Jump into conversations on blogs and forums.
  9. Reshare Old, evergreen posts on social media.
  10. Pay to promote successful posts on social media.
  11. Give away valuable resources for free.
  12. Write better posts using this method.
  13. Make Infographics
  14. Focus on Producing great videos.
  15. A/B testing your landing pages and content.
  16. Work with influencers on various platforms.
  17. Pick a community and become it’s most active mentor.
  18. Meet people in person.

Common Floor CEO

You are the average of the people you are surrounded by.

Inter emotional architecture remains the same after college.

Productivity is higher at office than home.

Important for you to breakout.

Xigo founder

Lessons from the Downturn

Money buys a company

time but not the ability to execute.

Growth but not product market fit

Revenues but not viable business model

Traction but not customer love.

Techies but not innovation.

VP’s and AVP’s but not passion.

Schway but not culture.


Focus on the core value to users.

Hire great people.

Set lofty targets.

Get out of the way.

Do not fake growth.

Seek revenge and you shall dig two graves, one for yourself.’ You always have to ask yourself: How do you want to spend your time and energy? Even if it’s a legitimate wrong. Is that really how you want to spend your time? I don’t think so.

He went on. “As a public figure, the best defense to speech that you don’t like about yourself as a public figure is to develop a thick skin. It’s really the only effective defense. You can’t stop it. If you’re going anything interesting in the world, you absolutely will attract critics. If you can’t tolerate critics, don’t develop anything new or interesting.”

Amazon CEO Jeff Bezos: We Should Settle Mars ‘Because It’s Cool’

How to make an emotional sale ?



Random Learnings – Voonik


You need to religiously believe in your idea.

So when we faced discouragement we launched a MVP.

Do one thing at a time.

Marketing – Only facebook for one year.

Be obsessed with Growth.

Always take your chances.

We knew who are not our customers.

Always know your competition inside out. Knowing about the landscape.

Measure everything, Do A/B testing.

People work on their passion, we monetize their passion.

Keep expenses low.

Swiggy model – I will do only order generation and I will take 20% commission. The model is simple and scalable.

Differentiate between high quality growth and low quality growth.

Keep it simple.

Pick a big market and offer a solution that has no alternative

Voonik did this by offering unbranded clothes, which account for 80% of the volume. They targeted Tier 2, Tier 3  cities.

Pick a market you can win with a lousy product.

Picking the market is the first step in a startup.

FMCG companies have got customers to experience their brands.

Snap Deal ( Dil ki Deal) tried it for you.

We are not in the industrialized economy anymore, we are in the connected economy.

Five questions to ask as a Brand

1 Who should I target.

2. How do I connect

3. Is the experience unique to the customer.

4. Is the experience unique for the brand.

5. Am I capitalizing on the content.

Ingredients for Product Marketing Success

  1. Setting Business Goals
  2. Building Customer Persona’s
  3. Implementing Tools for Tracking.
  4. Following a process.
  5. Culture.

Random Learnings of 2014

Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well. – Mahatma Gandhi

All thought is software, Buddha is the original software engineer. The suffering we inflict upon ourselves by playing the same thought over and over is called looping in software he says. We must break free form that load new code into our minds.

Mahesh Murthy, Seed Fund

Factor of 3 = 3*2
Every time you reach a factor of 3 you need to reboot your company.
It’s not always about the entire team.
They build businesses over 10-15 years.
Consumer Insight + Engineering can do wonders.
Great companies are created during bust not boom.

Other lessons learned
Don’t follow the crowd, when they zag, he zips.
College – A good place for creating networks.

IISc – Robert Bosch Center
Workshop on Wearables

Sensing Units
Processing Units
Data Analysis

Applications in Healthcare – Search for wearable sensors in Pub Med


What cannot be done today will surely be done later on. No effort for progress has ever been made in vain. – The Mother.

Bear; thou shalt find at last thy road to bliss – Sri Aurobindo

Rishi’s saw three levels of sun. Sun is the symbol of truth.

2 Sets if Forces

Forces of Darkness
Forces of Light

Darkness cannot exist without light.
Light can exist without darkness.

Darkness – Forces exist for our development.

Startup – The Fundamentals

Strong business model with differentiation.
Strong team with complementary skills.
Investors who understand our business model.

Scaling Up – 5 Tips

1. Structure – People – Empowerment
Get your structure right at every stage.
Identify the right people.
Empower for performance and measure.

2. Choose your battles
Stick to your core
Target Markets
Reserve Deployment

Identify the correct opportunity and that will be 60% of your job done.

Prasoon Joshi

Travel the road less travelled, you will find beautiful things on the way. Follow your passion.

Those who succeed as entrepreneurs, lead with the heart. Learn the rules and then chase your heart.

Entrepreneurs think long term , vision should be long term.

Adversity – Good entrepreneurs are not shaken by adversity , they see it as an opportunity.

Tata’s and Birlas get as much good will as they can.

Stay focussed , stay simple.

Remember You and the below people started out at the same time. – Oct 16th 2008 you started India Microfinance

  • Shraddha Sharma
  • Niraj Pareek
  • Amar Sharma
  • Kiran Tikare
  • Vikash Kumar
  • Dhruv Goel

Ravi Gururaj

VUCA – We live in a world of VUCA

  • Volatility
  • Uncertainty
  • Complexity
  • Ambiguity

This is the state of our professional world and our personal lives.

People matter, relationships matter. Don’t burn off bridges.

Dreaming – Doing – The time has reduced

Business models are altering rapidly.

Architecture,Cloud,self services, Api etc


Allows you to see it before it actually happens.

Takes 30 minutes.

Imagine – 10 years, 20 years.

Fear is an illusion / choice. Only those who risk going too far will ever know how far they can go.

Where you are is temporary ?

First step is you have to believe.

Every second your eye takes in 82 GB of data.

If there is no enemy within, the enemy outside can do nothing.

Greatness is a lot of small things done well, day after day, Workout after workout.

Failcon 2014

Insanity , Doing the same thing and expecting different results.

Develop trust before developing Beta.

Play together as a Team.

Communicate Constantly.

Everyone must understand the risks.

Spend less money.

Tech Circle – Startup 2016

Tech Circle , India’s leading blog for startups and entrepreneurs conducted a one day event with the theme Conserve and Grow, or Perish which was held on 28th April at the Hotel Park Plaza in Bangalore. Some highlights and comments follow below:

Baba Ramdev was hailed as a great marketeer. This is because for ten years he taught us free pranayama and yoga to build his brand. He offered us free yoga to build his brand and now he is leveraging his brand equity to sell us more goods and products.

3 Types of Startup

  • Those that remove friction and want to do things better.
  • Those that invent new things. Why doesn’t my phone charge in 1 minute ? Take a complex problem and solve it.
  • Moon shots crazy idea – Hyper loop by elon musk.

See yourself as consumer.

Idea to Proposition To Execution

Always stay true to proposition and your customers.

How you get there is also important.

Cash Flow Decisions – If this was my money and money was in short supply, would I take this decision.

3 Resources we all have

  • Time
  • Money
  • Energy

Passion is one of your key energy resources. Role of Entrepreneurs is to attract money.

Sustainable Purpose

You need profits to survive, just like oxygen. The purpose of life is not to make money.

As a human you are meant to do what you think needs to be done.

Nobody can see what you can see.

What can you get by solving problems.

The better you get the bigger problems you get in your lap.

The size of and complexity of your problems show how competent you are.

Only dead people have no problems.

Don’t wait for absence of problems to be happy.

Your thoughts create physicality.

What makes you do what you do ?

Your thoughts and beliefs.

Shitty Thoughts Vs Inspirational Thoughts

Tell yourself

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.

See what are the fears that stop you.

Is that really me or is it my indoctrination.

We ll have access to unlimited energy.

Passion is clue to your purpose, lock into your soul to know your purpose.

Decide on a leadership model.

Leaders of all outstanding companies were criticized.

Success is the progressive realization of a worthy ideal.

Ratan’s Tata’s advice

  • People First
  • Prodcut Second
  • Profits Last

Sadhana Quotes

3 Basic Elements Of Sadhana

  • Aspiration
  • Rejection
  • Surrender

5 Inner Qualities For Sadhana

  1. Sincerity
  2. Faith or Trust
  3. Devotion or Gratitude
  4. Courage or Aspiration
  5. Endurance or Perseverance


Equality means a quiet and unmoved mind and vital, it means not to be touched. It is necessary to keep equality under pain and suffering — and that means to endure firmly and calmly, not to be restless or despondent, to go on with a steady faith and the Divine Will.

If you want to cure yourself of a defect or a difficulty there but one method. To be perfectly vigil. To have a very alert and vigilant consciousness.

Chinese Proverb

Just as a blossoming peach or plum tree naturally attracts people without being aware of its own beauty , a virtuous person will naturally draw the admiration of the others .

Funding For Startups IIM-B

There are three key things Investors look for in a company.

  • Team + Team chemistry.
  • Size of the Market
  • Competitive Advantage

Sometimes you need to create the market.

Statistics show that startups raise capital easier when they are 6-8-12 months old than when they are 2-3 years old.

Equity investments from Institutions, Investors is a more expensive form of capital.

VC’s will not fund working capital needs.

VC’s have always invested in high growth, knowledge intensive business in high gross markets.

How you value a company, why you value a company ?

Chumbak – Design was it’s USP

Do you have traction ? Question you will have to frequently answer.

Proof Of Concept + Idea + Profitability can get you the VC Money.

Counter view

Mother Earth founder Neelam Chhiber took 25 years to connect rural artisans to urban customers.

Pecking Order of Capital – Prof Sabrinath

  • Cheapest Form of Capital available is Internal Accruals.
  • Debt is next.
  • Equity is last.

The History of PR is a battle between reality and perception – Aim High India PR Workshop.

fear is not realAnother Quote by Mohammed Ali

impossible opinion

Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!” – Hunter S. Thompson

It’s the oldest story in the world. One day you’re seventeen and planning for someday. And then quietly and without you ever really noticing, someday is today. And that someday is yesterday. And this is your life.
― Nathan Scott

“Listen, it’s too big a world to be in competition with everyone. The only person who I have to be better than is myself. And in your case, that’s enough.”